THE
COMPLETE SELLER’S GUIDE
To Interviewing A Real Estate Broker To Market
and Sell you Property
- Do you work as a full-time Realtor?
- Do you have a full-time assistant?
- What areas and in what aspect of the market do you specialize?
- Do you have a written marketing plan specifically designed
to sell my house?
- Do you attend local, state and national Realtor meetings?
How often?
- How often do you market properties directly to buyers?
- How many properties have you sold in the last three (3) months?
- Will you produce a professional brochure of my home with pictures
displaying my home?
- Do you have a written business plan and mission statement?
- How often will I hear from you after my home is listed with
you? May I cancel the listing if I don’t?
- What software do you use to track those activities to market
my home?
- How do you find potential buyers? Do you have a system to
identify potential buyers?
- What other marketing techniques will you use to get my property
sold?
- In what ways do you encourage other realtors to sell my property?
How do you network? Do you work with affiliates?
- What can I do to help sell my property?
- How many listings do you have? What percentage of them sells?
In the past?
- What is your average list to sales price ratio? How does that
compare the average of the MLS?
- Do you have an internal marketing plan? Please describe it
for me.
- What is your email address?____________________
- Do you have a personal website? The address is___________________________
- What presence have you developed?
- Does your company have a website? The address is____________________________
- Who does your website link to?
- Do you have listings on Realtor.com?
- Do you have a Realtor.com home page?
- Does it link to your personal website or homepage?
- Do you have a list of references I can call?
When interviewing an agent, I believe in a level playing field.
These questions are designed to help you differentiate between
agents. In Greenwich, the 90/10 rule applies: 90% of homes are
sold by 10% of the brokers. This is one of
the most important business decisions you’ll ever make. Make sure the agent you hire
is the best.
Contact Kaye to sell your home or
to assist you in buying a new
home
  
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